As many high fashion designers, great artists and creative folks in general will tell you, imitation is the sincerest form of flattery. Of course the Snuggie can’t be classified as high fashion, art OR creative, but it certainly has achieved full kitsch status (as well as pulling $41 million in revenue in 2009).
I had this ad from Reynolds Yarns that was in the spring/summer 1972 Good Housekeeping Needlecraft magazine earmarked to make fun of (“wild, wooly, wearable translations of the royal robes of Borneo… needs no shaping… who’d ever believe you made it!?”). Upon further reflection, I felt the need to point out the frightening similarities (sans fringe) – Multi functional! Shapeless! Incredibly emasculating! And Many More! – to the Snuggie. I will let you be the judge.
Sidenote – doesn’t the dude in the gray, yellow and red Royal Robe look like Steve Carell? I have money on this guy being a virgin as well.
Those are some amazing classic style Snuggie-like patterns.
All hail the great Snuggie!
THE BAY CITY ROLLERS? S-A-T-U-R-D-A-Y NIGHT! Seriously, I was in love with Derek, the drummer (he had asthma, I had asthma – match made in heaven!). Man, wearing that 70’s snuggie at the concert …I would have been THE SHIT!