During a recent visit to the wonderful The Dieline blog we found this gem of a design. We absolutely love when design innovation meets craft. The result of a perfect marrage of form and function has led to this fantastic, award winning yarn packaging concept by the Ogilvy Frankfurt Agency.
“Concept: In Order to Demonstrate the typical Character of the wool at first sight, faces were printed on the labels around the balls of wool as a winter special. The packaging therefore communicated the main use of the yarn: it is perfect for scarves and hats.”