We love when we see partnerships between home grown efforts and big retailers; being able encourage charitable handcrafters at a larger scale. Just like the “Share the Warmth” campaign by Lands’ End. For the second year they have partnered up with Warm Up America! to provide needy families with knit or crochet afghans for the upcoming fall and winter months. It’s one thing to partner up to help promote / contribute to the cause for a short time (and in turn boost product sales — you know who they are), it’s quite another to embrace the cause and promote it with a devoted web page, free patterns and awesome video tutorials by the very talented Knit & Crochet Now! PBS Series host Brett Bara. The tutorials and patterns focus on beginners, getting newbies excited about the art of knit or crochet and giving back!